‘Spectre’: James Bond (Daniel Craig) & his Omega watch


Spectre was released in 2015 and is the fourth movie of the James Bond film series with Daniel Craig starring as James Bond. Directed by Sam Mendes, it is about Bond discovering the existence of an evil organization named SPECTRE. With the help of the daughter of an old opponent, he tracks down Franz Oberhauser (Christoph Waltz), the head of SPECTRE and discovers a daunting connection between himself and Oberhauser.

James Bond (Daniel Craig) wears Tom Ford soft square sunglasses in Spectre.
James Bond (Daniel Craig) wears Tom Ford soft square sunglasses in Spectre.


James Bond is is a secret agent working for the MI6. His missions usually lead him around the world and Spectre stays true to the same concept in that you can watch him crash a parade in Mexico City and race his Aston Martin along the banks of the Tiber River in Rome. Bond is a stylish man and when it comes to brand integration in movies he is one of the best character for putting your products on display. The Bond costume designers only chose from the highest quality items available, so his outfits are always unique and out of the ordinary. Bond’s Tom Ford sunglasses are definitely cool, but let’s discuss his wristwatch.

James Bond (Daniel Craig) wears an Omega Seamaster 300 “Spectre” Limited Edition in Spectre.


In the movie, Bond wears an Omega Seamaster 300 “Spectre” Limited Edition with the reference Bond’s watch is based on the Omega Seamaster 300 Master Co-Axial that was released at Baselworld in 2014 and has been a part of Omega’s watch portfolio ever since. Read more about “The Omega Seamaster 300 Master Co-Axial, A Mid-Century Classic Reborn” on Hodinkee. The difference between the standard SM 300 Master Co-Axial and the SM 300 “Spectre” Limited Edition is mainly the bezel. The standard SM 300 is a dive watch, so it has a unidirectional dive bezel with a scale that goes from 0 to 60 for keeping track of the time you’ve spent underwater. The SM 300 “Spectre” LE features the same characteristics, but with a bidirectional GMT bezel. Its scale goes from 1 to 24, which makes it a two-time zone watch.

Interestingly, Bond’s SM 300 comes on a grey and black NATO strap. Sean Connery wore a Rolex Submariner on a nylon strap in the early James Bond movies, so this isn’t the first time we’ve seen Bond wear one. However, Connery’s nylon strap consisted of three colors and Craig’s NATO strap is the one we’ve all thought to be the original Bond strap even before the release of Spectre. Read more about “The Most Supreme Irony” regarding the James Bond watch strap on Jake’s Rolex World.



In my post about Casino Royale, I argued that Bond shouldn’t wear an Omega because of the fact that Bond creator Ian Flemming himself wore a Rolex and even mentioned the brand in his books. The majority of Bond actors have worn Rolex watches in the past, so with Omega suddenly getting the rights to supply watches for the franchise, it’s just not as original as it used to be. However, there comes a time when you’ve got to be real and let go of some of the old Bond traditions and focus on what’s going on in 2016. Today, Omega is one of the biggest brands in the industry and the SM 300 “Spectre” Limited Edition is definitely a good enough timepiece for Bond, because of its innovative movement and interesting design elements such as the faux-patina dial. It’s a traditional design, but updated to the production standards of today, just like Connery’s Bond wouldn’t work today, but Craig is the Bond this generation needs.


You can find more information about the latest generation Omega Seamaster 300 Master Co-Axial on Omega’s Official Website and go to Chrono24 to find out if Bond’s limited edition watch is currently for sale.

Visit Wikipedia for more information about Spectre and check out the Official Trailer on YouTube.

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One Comment

  1. Marius said:

    I fell for that watch band. Looks fab…

    December 4, 2016

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